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Personal profile


Dr John Quinn is a lecturer in Screen and Performance at the University of the West of Scotland. Working within the division of Arts & Media, John’s research explores the narratives and cultural politics of popular culture. With a particular focus on popular film and television, John’s recent publications have explored professional wrestling as an intersection between transmedia storytelling and high concept cinema, and offered multimodal discourse analysis as a means of understanding the abstracted relations that pervade and sculpt sports entertainment. 

In addition to his primary research, John also has a keen interest in teaching, learning and assessment, and has a secondary research area exploring innovative pedagogies in higher education. John’s recent research in this area, externally funded by the Innovation and Development Fund of the Scottish Library and Information Council, focused on challenging traditional educational hierarchies. Recent reports and papers from this project have proposed methodologies for improving information literacy engagement via student-led non-hierarchical collaborative learning activities.

Current research activities

John's current research focuses on the notion of masculinity in superhero cinema, and the paratextual ecosystem surrounding ‘drillable’ cinematic franchises.

John’s forthcoming publications explore:

  • Fan curation of the Alien cinematic mythos via morphogenetic YouTube paratexts.
  • The Deadpool cinematic franchise as an expression of the complex crisis of masculinity.
  • The populist aesthetics of masculinity in Philip’s Joker (2019)
  • Supergendered modes of representation in Avengers: Endgame (2019)

Area of academic expertise - outline

  • Popular Film & Television 
  • Assessment in Higher Education 


  • PN1993 Motion Pictures
  • Screenwriting
  • Semiotics
  • Narratology
  • PN1990 Broadcasting
  • Paratext
  • Convergence
  • LB2300 Higher Education
  • Rubrics
  • Assessment
  • sustainablity,


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