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Personal profile

Area of academic expertise - outline

 My research expertise focuses on two areas of academic interest:

  1. Language processing: My research in this area focuses on inferences made during the reading of sentences, and on the processing of individual words. I used experimental paradigms as well as eye tracking and EEG technology to complete this research.

  2. Psychology of Fan Culture: My research in this area focuses on how and why people chose to interact with fictional characters. This includes evaluation of benefits to psychological wellbeing of activities such as attending fan conventions or taking part in cosplay.

Current research activities

I currently have a broad range of research projects underway, these include:

  • Establishing the benefits of a supportive context when processing fictional pseudowords, such as “jedi”.
  • Considering the psychological factors which encourage people to develop and maintain one-sided relationships with fictional characters.
  • Assessing the psychological benefits of engaging in cosplay and related events.

Desired research direction

I intend to continue to pursue these two strands of research whilst addressing the common theme of “fiction”. In language processing I aim to further assess readers’ knowledge and understanding of fictional words to develop an understanding of whether these words are unique or specialised. In relation to fan culture I plan to establish an evidence base to determine the benefits of cosplay, this evidence base may then be linked to social prescribing with cosplay being recognised as a beneficial cultural activity for certain groups.

Other areas of expertise available for knowledge exchange

I have experience of using eye tracking and experimental methodologies to deliver applied research projects for local government, including evaluation of road safety campaigns.  I also delivered workshops on the applied uses of information framing to corporate delegates.

Target collaborative companies

Marketing, advertising and branding

Lobbyists and associated companies

Publishers of fiction based in pseudo-real locations

Target collaborative organisations

NHS Research Scotland

Local authorities (e.g. Renfrewshire Council or Glasgow City Council)

Fingerprint Dive into the research topics where Joanne Ingram is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Language Medicine & Life Sciences
Reading Medicine & Life Sciences
Linguistics Medicine & Life Sciences
Glass Medicine & Life Sciences
Motion Pictures Medicine & Life Sciences
Emotions Medicine & Life Sciences
Semantics Medicine & Life Sciences
Personality Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2018

98 Downloads (Pure)

Complement set reference after implicitly small quantities: an event-related potentials study

Ingram, J. & Ferguson, H. J., 2018, In : Discourse Processes. 55, 2, p. 146-156

Research output: Contribution to journalArticle

Open Access
Eye movements
Enterprise resource planning
162 Downloads (Pure)

My friend Harry’s a wizard: predicting parasocial interaction with characters from fiction

Ingram, J. & Luckett, Z., 20 Nov 2017, In : Psychology of Popular Media Culture. 8, 2, p. 148-158 11 p.

Research output: Contribution to journalArticle

Open Access
parasocial interaction
Motion Pictures
1 Citation (Scopus)

Exploring the measurement of markedness and its relationship with other linguistic variables

Ingram, J., Hand, C. J. & Maciejewski, G., 9 Jun 2016, In : PLoS ONE. 11, 6

Research output: Contribution to journalArticle

Open Access
Regression Analysis

Processing inferences drawn from the logically equivalent frames half full and half empty

Ingram, J., Hand, C. J. & Moxey, L. M., 18 Sep 2014, In : Journal of Cognitive Psychology. 26, 7, p. 799-817 19 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Complement set focus without explicit quantity

Ingram, J. & Moxey, L. M., 2011, In : Journal of Cognitive Psychology. 23, 3, p. 383-400 18 p.

Research output: Contribution to journalArticle

Eye Movements

Activities 2017 2017

  • 1 Oral presentation

Words from the wizarding world: Reading fictional words in supportive and nonsupportive contexts

Joanne Ingram (Speaker)
24 Aug 2017

Activity: Talk or presentationOral presentation

Press / Media

Edinburgh Comic Art Festival - 'I am Batman! The Psychology of Superfans'

Zara Brodie & Joanne Ingram


1 item of Media coverage

Press/Media: Public Engagement Activities


Decision Making
Decision Support Techniques
Chronic Pain