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Personal profile

Area of academic expertise - outline

 My research expertise focuses on two areas of academic interest:

  1. Language processing: My research in this area focuses on inferences made during the reading of sentences, and on the processing of individual words. I used experimental paradigms as well as eye tracking and EEG technology to complete this research.

  2. Psychology of Fan Culture: My research in this area focuses on how and why people chose to interact with fictional characters. This includes evaluation of benefits to psychological wellbeing of activities such as attending fan conventions or taking part in cosplay.

Current research activities

I currently have a broad range of research projects underway, these include:

  • Establishing the benefits of a supportive context when processing fictional pseudowords, such as “jedi”.
  • Considering the psychological factors which encourage people to develop and maintain one-sided relationships with fictional characters.
  • Assessing the psychological benefits of engaging in cosplay and related events.

Desired research direction

I intend to continue to pursue these two strands of research whilst addressing the common theme of “fiction”. In language processing I aim to further assess readers’ knowledge and understanding of fictional words to develop an understanding of whether these words are unique or specialised. In relation to fan culture I plan to establish an evidence base to determine the benefits of cosplay, this evidence base may then be linked to social prescribing with cosplay being recognised as a beneficial cultural activity for certain groups.

Other areas of expertise available for knowledge exchange

I have experience of using eye tracking and experimental methodologies to deliver applied research projects for local government, including evaluation of road safety campaigns.  I also delivered workshops on the applied uses of information framing to corporate delegates.

Target collaborative companies

Marketing, advertising and branding

Lobbyists and associated companies

Publishers of fiction based in pseudo-real locations

Target collaborative organisations

NHS Research Scotland

Local authorities (e.g. Renfrewshire Council or Glasgow City Council)

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Research Output

Complement set reference after implicitly small quantities: an event-related potentials study

Ingram, J. & Ferguson, H. J., 2018, In : Discourse Processes. 55, 2, p. 146-156

Research output: Contribution to journalArticle

Open Access
  • 125 Downloads (Pure)

    My friend Harry’s a wizard: predicting parasocial interaction with characters from fiction

    Ingram, J. & Luckett, Z., 20 Nov 2017, In : Psychology of Popular Media Culture. 8, 2, p. 148-158 11 p.

    Research output: Contribution to journalArticle

    Open Access
  • 228 Downloads (Pure)

    Exploring the measurement of markedness and its relationship with other linguistic variables

    Ingram, J., Hand, C. J. & Maciejewski, G., 9 Jun 2016, In : PLoS ONE. 11, 6

    Research output: Contribution to journalArticle

    Open Access
  • 1 Citation (Scopus)

    Processing inferences drawn from the logically equivalent frames half full and half empty

    Ingram, J., Hand, C. J. & Moxey, L. M., 18 Sep 2014, In : Journal of Cognitive Psychology. 26, 7, p. 799-817 19 p.

    Research output: Contribution to journalArticle

  • Complement set focus without explicit quantity

    Ingram, J. & Moxey, L. M., 2011, In : Journal of Cognitive Psychology. 23, 3, p. 383-400 18 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)


    • 1 Oral presentation

    Words from the wizarding world: Reading fictional words in supportive and nonsupportive contexts

    Joanne Ingram (Speaker)

    24 Aug 2017

    Activity: Talk or presentationOral presentation

    Press / Media

    Edinburgh Comic Art Festival - 'I am Batman! The Psychology of Superfans'

    Zara Brodie & Joanne Ingram


    1 item of Media coverage

    Press/Media: Public Engagement Activities