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Personal profile


Jayakumar Chinnasamy is currently a doctoral researcher in School of Education, the University of the West of Scotland. Jayakumar has around 19 years of experience in both industry and academics. He has gained a first-class master's degree in commerce (M.Com) and a research degree in commerce (M.Phil.). He started his academic journey in the year 2000.

Academic experience

Jayakumar has teaching experience in areas like Business, Management, Marketing, HR Management, Financial Management subjects. He has taught and supervised students at various levels like; UG, PG, HND, AAT, and in Life-Long Learning for about ten years. He has worked as a Lecturer in countries like India, Bhutan, Bahrain, and in the UK.

Industry experience

Jayakumar has successfully graduated M.Sc. in HRM (CIPD Accredited) at the University of Bedfordshire, the UK in 2009. He worked in the recruitment industry and has experience of working in various capacities at middle and executive-level roles. He worked in the recruitment industry for about nine years before moving into present academic research.

Current research activities

His current research focuses on educators currently working in Scottish universities, and to explore their experiences and perceptions in shaping Scottishness in HE internationalisation policy and practice.

Desired research direction

Internationalisation in HE; Cosmopolitanism; National identity; Branding; Cross-disciplinary research in HE; Sustainable development policies and practices in HE; international collaborative research academic and non-academic (NGOs).

Target collaboration opportunities

HE institutions in the EU, China, India, middle east, and other international HEIs

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internationalization Social Sciences
educator Social Sciences
university Social Sciences
education Social Sciences
mentoring Social Sciences
language Social Sciences
learning Social Sciences
sustainable development Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

Open Access
environmental indicator
environmental protection

Is it important to have a Scottish perspective of HE internationalisation?

Chinnasamy, J., 24 Apr 2019.

Research output: Contribution to conferencePresentation

84 Downloads (Pure)

Preeminence and credibility of online advertisements: a behavioural analysis of young internet users

Pongiannan, K., Chinnasamy, J. & Dakhan, S. A., 29 May 2019, Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Bhakar, S. S., Kaurav, R. P. S., Agrawal, V. & Gupta, M. (eds.). Prestige Institute of Management, p. 1107-1112 6 p. (SSRN ).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
World Wide Web

Role of online advertising in digital era for business sustainability: a conceptual analysis

Pongiannan, K. & Chinnasamy, J., 16 Apr 2019, In : Journal of Emerging Technologies and Innovative Research. 6, 4, p. 566-568 3 p., JETIR1904697 .

Research output: Contribution to journalArticle

Open Access
World Wide Web
Online advertising
Business organization
Product information
83 Downloads (Pure)
Open Access
sustainable development