Jayakumar Chinnasamy


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Personal profile


Jayakumar Chinnasamy is currently a doctoral researcher in School of Education, the University of the West of Scotland. Jayakumar has around 19 years of experience in both industry and academics. He has gained a first-class master's degree in commerce (M.Com) and a research degree in commerce (M.Phil.). He started his academic journey in the year 2000.

Academic experience

Jayakumar has teaching experience in areas like Business, Management, Marketing, HR Management, Financial Management subjects. He has taught and supervised students at various levels like; UG, PG, HND, AAT, and in Life-Long Learning for about 10 years. He has worked as a Lecturer in countries like India, Bhutan, Bahrain, and in the UK.

Industry experience

Jayakumar has successfully graduated M.Sc. in HRM (CIPD Accredited) at the University of Bedfordshire, UK in 2009. He worked in the recruitment industry and has experience of working in various capacities like; middle and executive level roles. He worked in the recruitment industry for about 9 years before moving into present academic research.

Current research activities

His current research focuses on educators currently working in Scottish universities, and to explore their experiences and perceptions in shaping Scottishness in HE internationalisation policy and practice.

Desired research direction

Internationalisation in HE; Cosmopolitanism in HE; National identity and culture in HE; Branding in HE; Cross-disciplinary research in HE; Sustainable policies  and practices in HE; international collaborative research academic and non-academic (NGOs).

Target collaboration opportunities

HE institutions in European Union and other international HEIs

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

Pre eminence and credibility of online advertisement: a behavioural analysis of young internet users

Pongiannan, K., Chinnasamy, J., Dakhan, S. A. & Sharma, R. 5 Jan 2019

Research output: Contribution to conferencePaper

electronic media
descriptive statistics

What do educators say about internationalisation in Scottish HE institutions?

Chinnasamy, J. 27 Feb 2019

Research output: Contribution to conferencePresentation


Online advertising for business sustainability in the digital era

Pongiannan, K. & Chinnasamy, J. 10 Dec 2018

Research output: Contribution to conferencePaper

World Wide Web
Online advertising
Business organization
Product information

Shaping Scottishness in HE internationalisation policy and practice

Chinnasamy, J., Daniels, J. & Morris, P. 21 Nov 2018 p. 31-31 1 p.

Research output: Contribution to conferencePaper

popular culture