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Personal profile

Area of academic expertise - outline

Factors affecting consumer choice.  Servicescapes, customer interactions and experiences issues related to sustainability and consumption.  Rural issues and niche markets - use of events in destination branding and regeneration.

Q-Methodology - use of q-method in exploring consumer choice and buyer behaviour in a food shopping context.

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Consumer choice Business & Economics
Residents Arts & Humanities
Heritage Arts & Humanities
Landmarks Arts & Humanities
Destination branding Business & Economics
Regeneration Business & Economics
Choice behavior Business & Economics
Servicescape Business & Economics

Research Output 2013 2013