My primary area of interest is online impression formation with a focus on social networks such a Facebook and Twitter. I am particularly interested in how the language users employ online influences the impressions viewers form of them, and how this may affect their employability. I am also actively engaged in psycholinguistic research, particularly how we read and process emotional language. I am competent in various experimental methodologies including eyetracking. 

I am currently focused on investigating how the contents of users' social networking profiles influence their online employability. I am carrying out both experimental studies manipulating online language use, and correlational studies using real-world data.

I am interested in working with employers in different sectors to further investigate how social networks are used in hiring. I am also interested in using eyetracking methodology to investigate how motivation affects viewing patters when evaluating online stimuli.

Facebook

Twitter

Social Networks

Recruitment organisations

Eyetracking Methods