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Graham Scott

Dr

Accepting PhD Students

PhD projects

Abuse on online social networks Language and impression formation on social networks

20092020

Research output per year

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Personal profile

Area of academic expertise - outline

My primary area of interest is online impression formation with a focus on social networks such a Facebook and Twitter. I am particularly interested in how the language users employ online influences the impressions viewers form of them, and how this may affect their employability. I am also actively engaged in psycholinguistic research, particularly how we read and process emotional language. I am competent in various experimental methodologies including eyetracking. 

Current research activities

I am currently focused on investigating how the contents of users' social networking profiles influence their online employability. I am carrying out both experimental studies manipulating online language use, and correlational studies using real-world data.

Desired research direction

I am interested in working with employers in different sectors to further investigate how social networks are used in hiring. I am also interested in using eyetracking methodology to investigate how motivation affects viewing patters when evaluating online stimuli.

Target collaborative companies

Facebook

Twitter

Target collaborative organisations

Social Networks

Recruitment organisations

Other areas of expertise available for knowledge exchange

Eyetracking Methods

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