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Personal profile

Area of academic expertise - outline

My primary area of interest is online impression formation with a focus on social networks such a Facebook and Twitter. I am particularly interested in how the language users employ online influences the impressions viewers form of them, and how this may affect their employability. I am also actively engaged in psycholinguistic research, particularly how we read and process emotional language. I am competent in various experimental methodologies including eyetracking. 

Current research activities

I am currently focused on investigating how the contents of users' social networking profiles influence their online employability. I am carrying out both experimental studies manipulating online language use, and correlational studies using real-world data.

Desired research direction

I am interested in working with employers in different sectors to further investigate how social networks are used in hiring. I am also interested in using eyetracking methodology to investigate how motivation affects viewing patters when evaluating online stimuli.

Target collaborative companies



Target collaborative organisations

Social Networks

Recruitment organisations

Other areas of expertise available for knowledge exchange

Eyetracking Methods

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2009 2018

social attraction

Differential emotional processing in concrete and abstract words

Yao, B., Keitel, A., Bruce, G., Scott, G. G., O'Donnell, P. & Sereno, S. 12 Feb 2018 In : Journal of Experimental Psychology: Learning, Memory, and Cognition.

Research output: Contribution to journalArticle

Open Access
Affective Symptoms

Posting photos on Facebook: The impact of Narcissism, Social Anxiety, Loneliness, and Shyness

Scott, G. G., Boyle, E., Czerniawska, K. & Courtney, A. 15 Oct 2018 In : Personality and Individual Differences. 133, p. 67-72

Research output: Contribution to journalArticle

Social Networking

The Glasgow Norms: ratings of 5,500 words on nine scales

Scott, G. G., Keitel, A., Becirspahic, M., Yao, B. & Sereno, S. C. 11 Sep 2018 In : Behavior Research Methods. 13 p.

Research output: Contribution to journalArticle

Open Access
Principal Component Analysis

The volume and source of cyberabuse influences victim blame and perceptions of attractiveness

Scott, G. G., Wiencierz, S. & Hand, C. J. 31 Oct 2018 In : Computers in Human Behavior. 92, p. 119-127 9 p.

Research output: Contribution to journalArticle

Public Sector
United Kingdom