Personal profile
Area of academic expertise - outline
My interests revolve around the public policy interventions of the local and national state in events and festivity of all types and leveraging events to create social and cultural impact. I'm interested in evidence based public value of sports and cultural events and using these to create progressive opportunities. My work also covers the role of art, sport and culture in creating soft power change through cultural diplomacy, both through state and non-state actors. I am the Director of the Centre for Culture, Sport and Events at UWS and a member of the British Council, Scottish Advisory Group, The Edinburgh International Cultural Summit, a member of the European Cultural Parliament and an advisor to Commonwealth Games Scotland 2026.
Current research activities
I am currently a co-investigator on an SSHRC international collaborative research project Major Sport Events and Disability Rights (2023-2027) and previously also funded by the SSHRC Leveraging Parasport Events: for sustainable community participation (2018-2022). This has produced a series of outputs in public policy, impact and media analysis of parasports representations. I led as PI and completed a report on the social value of events for Spirit of London 2012 and that is accessible here https://spiritof2012.org.uk/insights/social-value-of-community-events/ I have also completed a British Council project, as Principal Investigator, examining Cultural Heritage for Inclusive Growth in Kenya. I'm also a co-I on Festspace HERA funded 3 year research project on the role of festivals and events in public and civic spaces. I completed in 2023 the largest research survey in sport participation with people with a disability in Scotland funded by the Peter Harrison Foundation and the Observatory for Sport in Scotland. I am currently researching EDI in Festivals and Events for Spirt of 2012 (2023-2024).
Overview
Research areas: GV recreation Leisure - mega events, cultural policy, cultural diplomacy, sport, disability, public value
Desired research direction
My future research will continue to focus of the social and cultural impact of mega events on communities and on their role in leveraging wider impact. I will develop further how mega events contribute to creating public value and how these can or are being used for progressive opportunity. I will continue my work in cultural diplomacy and sport diplomacy having taken on more PhD students in this area.
Other areas of expertise available for knowledge exchange
I have expertise and experience of monitoring, evaluation and impact of arts, culture and sport and have worked for a range of agencies. These have included: Creative Scotland, British Council, Renfrewshire Council, UKRI, the OECD and recently for the FCDO and British Council on their International Development Strategy. I have expertise in events, sport and cultural diplomacy impact evaluation and transformational change.
I have given a wide range of media interviews recently around who would host the Commonwealth Games 2026 and the contribution that would make for the host nation and international relations
External positions
Visiting Professor, Institute for Cultural Diplomacy
1 Mar 2014 → 1 Dec 2019
Keywords
- HM Sociology
- Cultural policy
- sports policy
- mega events
- public value
- JZ International relations
- Diplomacy
- cultural policy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Institutionalizing human rights in sports mega events: a case study of the United 2026 FIFA Men’s World Cup
McCloskey, C., McGillivray, D., McPherson, G. & Talbot, A., 11 Mar 2026, (E-pub ahead of print) In: Soccer and Society. 20 p., 2640517.Research output: Contribution to journal › Article › peer-review
Open AccessFile9 Downloads (Pure) -
Isomorphism in sport diplomacy: examining the nexus between international law, sportswashing and the contested role of mega events owners
Ilevbare, S. & McPherson, G., 3 Jul 2025, In: International Journal of Sport Policy and Politics. 17, 3, p. 553-568 16 p., 2457755.Research output: Contribution to journal › Article › peer-review
Open AccessFile48 Downloads (Pure) -
Key stakeholder perceptions of the implementation of the English Football Association’s girls’ emerging talent centre pathway
Mahmood, H., Day, M., McPherson, G., Datson, N. & Unnithan, V. B., 29 Aug 2025, (E-pub ahead of print) In: International Journal of Sports Science & Coaching. 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Festivals, Events and Equality, Diversity & Inclusion Outcomes: an Evidence Review
Mamattah, S., McGillivray, D. & McPherson, G., 31 Jul 2024, Paisley: University of the West of Scotland. 23 p.Research output: Book/Report › Other report
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The International Classification of Functioning Disability and Health Framework (ICF): a new approach to enhance sport and physical activity participation among people with disabilities in Scotland
Carlin, L., McPherson, G. & Davison, R., 15 Mar 2024, In: Frontiers in Sports and Active Living. 6, p. 1-13 13 p., 1225198.Research output: Contribution to journal › Article › peer-review
Open AccessFile193 Downloads (Pure)
Prizes
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Research Impact Award - Gold Medal
McPherson, G. (Recipient) & McGillivray, D. (Recipient), 3 Apr 2014
Prize: Prize (including medals and awards)
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The Contribution of Art and Culture to Global Security and Stability
McPherson, G. (Consultant) & Mamattah, S. (Consultant)
Feb 2018 → Jul 2018Activity: Consultancy
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UK Government Committee on Soft Power
McPherson, G. (Invited speaker)
11 Oct 2017Activity: Participating in or organising an event › Participation in conference
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Battle of Ideas. Can Culture Save the City?Institute of Ideas, London and University of the West of Scotland
Kosmala, K. (Invited speaker), Brick, C. (Organiser), McPherson, G. (Invited speaker), Hadaway, P. (Invited speaker), Hamilton, C. (Invited speaker) & Donald, A. (Chair)
28 Nov 2017Activity: Participating in or organising an event › Participation in workshop, seminar, course
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The Challenges of Evaluating Soft Power, Cultural Diplomacy and Cultural Relations
McPherson, G. (Keynote/plenary speaker)
Jun 2017Activity: Participating in or organising an event › Participation in conference
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National Museum Conference 2013
McPherson, G. (Keynote/plenary speaker)
Sept 2013Activity: Participating in or organising an event › Participation in conference
Press/Media
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University PhD researcher aims to put Paisley on the cultural map
McCandlish, A. & McPherson, G.
8/02/17 → 1/06/17
4 items of Media coverage
Press/Media: Research
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Scotland's Towns Summit: 19th November 2014
4/12/14
1 item of Media coverage
Press/Media: Public Engagement Activities