Research output per year
Research output per year
Professor, PhD
Accepting PhD Students
Research activity per year
My interests revolve around the public policy interventions of the local and national state in events and festivity of all types and the social and cultural impact of sport events and culture on communities. I am also interested in the role of art, sport and culture in creating soft power change through cultural diplomacy, both through state and non-state actors. I am a member of the UK Soft Power Group run by the British Foreign Policy Group. I continue to act as and Advisor the OECD on Global Events and Local Development. I also hold the role of the Director of the Centre for Culture, Sport and Events at UWS
I am currently a co-investigator on an SSHRC international collaborative research project Leveraging Parasport Events: for sustainable community participation 2018-2022. This has produced a series of outputs in public policy, impact and media analysis of parasports representations. I have recenty completed a British project, as Principal Investigator, examining Cultural Heritage for Inclusive Growth in Kenya. I'm also a co-I on Festspace HERA funded 3 year research project on the role of festivals and events in public and civic spaces
Research areas: GV recreation Leisure - mega events, cultural policy, cultural diplomacy, sport, disability, digital media
My future research will continue to focus of the social and cultural impact of mega events on communities and on their role in leveraging wider impact. I will develop further how mega events contribute to creating public value and how these can or are being used for progressive opportunity. I will continue my work in cultural diplomacy and sport diplomacy having taken on more PhD students in this area.
I have expertise and experience of monitoring, evaluation and impact of arts, culture and sport and have worked for a range of agencies. Recently these have included: Creative Scotland, British Council, Renfrewshire Council and the OECD. I have expertise in events, sport and cultural diplomacy impact evaluation and transformational change.
Visiting Professor, Institute for Cultural Diplomacy
1 Mar 2014 → 1 Dec 2019Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Book/Report › Commissioned report
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Research output: Contribution to conference › Paper
McPherson, Gayle (Recipient) & McGillivray, David (Recipient), 3 Apr 2014
Prize: Prize (including medals and awards)
Gayle McPherson (Consultant) & Sophie Mamattah (Consultant)
Activity: Consultancy
Katarzyna Kosmala (Invited speaker), Carlton Brick (Organiser), Gayle McPherson (Invited speaker), Pauline Hadaway (Invited speaker), Christine Hamilton (Invited speaker) & Alistair Donald (Chair)
Activity: Participating in or organising an event › Participation in workshop, seminar, course
Gayle McPherson (Invited speaker)
Activity: Participating in or organising an event › Participation in conference
Gayle McPherson (Keynote/plenary speaker)
Activity: Participating in or organising an event › Participation in conference
Gayle McPherson (Keynote/plenary speaker)
Activity: Participating in or organising an event › Participation in conference
Alison McCandlish & Gayle McPherson
8/02/17 → 1/06/17
4 items of Media coverage
Press/Media: Research
Gayle McPherson & Graham Jeffery
4/12/14
1 item of Media coverage
Press/Media: Public Engagement Activities