Research Output per year
Personal profile
Overview
CURRENT RESEARCH
I am undertaking research in the following areas:
-
Analysing conversations taking place online
-
Understanding how secondary markets are shaped through practices
-
New teaching and learning techniques in digital marketing
-
Expanding the work of the Market Studies group with colleagues across the world, particularly in the area of arts and cultural marketing.
INTERESTS AND FUTURE PLANS
I am interested in working with other academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.
OTHER AREAS OF EXPERIENCE
I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts. Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects.
Fingerprint Dive into the research topics where Emma Reid is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Reflecting on the launch of a digital transformation project in a construction company: challenges around the adoption of digital tools and technologies
Hunter, D., Reid, E., Tzanidis, T., Tarbert, H. & Frew, M., 23 Jun 2020, (Accepted/In press) Proceedings of the 36th Annual IMP Conference and Doctoral Colloquium.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access
File
5
Downloads
(Pure)
Household electricity efficiency: a conceptual study of energy use and savings in Algeria
Beloucif, A. R. & Reid, E., 29 Aug 2019, p. 32-32. 1 p.Research output: Contribution to conference › Paper
Sold out? Reconfiguring consumer demand through the secondary digital ticket market
Duffy, K., Reid, E. & Finch, J., 29 Oct 2019, In : Consumption, Markets and Culture . 23, 2, p. 174-194 21 p.Research output: Contribution to journal › Article
A netnographic sensibility: developing the netnographic/social listening boundaries
Reid, E. & Duffy, K., 22 Mar 2018, In : Journal of Marketing Management.Research output: Contribution to journal › Special issue
Open Access
File
12
Citations
(Scopus)
138
Downloads
(Pure)
Captured by technology? How material agency sustains interaction between regulators and industry actors
Finch, J., Geiger, S. & Reid, E., Feb 2017, In : Research Policy . 46, 1, p. 160–170 10 p.Research output: Contribution to journal › Article
Open Access
7
Citations
(Scopus)