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Emma Reid

Mrs, Dr

20142018
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Personal profile

Overview

CURRENT RESEARCH

I am undertaking research in the following areas: 

  • Analysing conversations taking place online 

  • Understanding how secondary markets are shaped through practices

  • New teaching and learning techniques in digital marketing

  • Expanding the work of the Market Studies group with colleagues across the world, particularly in the area of arts and cultural marketing.

INTERESTS AND FUTURE PLANS

I am interested in working with other academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.

OTHER AREAS OF EXPERIENCE

I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts. Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects. 

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Environmental regulations Engineering & Materials Science
Innovation Engineering & Materials Science
Industry Engineering & Materials Science
Stabilization Engineering & Materials Science
Interaction Business & Economics
Performativity Business & Economics
Marketing Business & Economics
Innovation process Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2018

3 Downloads (Pure)

A netnographic sensibility: developing the netnographic/social listening boundaries

Reid, E. & Duffy, K., 22 Mar 2018, In : Journal of Marketing Management.

Research output: Contribution to journalSpecial issue

Open Access
File
Social media
Netnography
Monitoring
Technological advances

Captured by technology? How material agency sustains interaction between regulators and industry actors

Finch, J., Geiger, S. & Reid, E., Feb 2017, In : Research Policy . 46, 1, p. 160–170 10 p.

Research output: Contribution to journalArticle

Environmental regulations
Innovation
Industry
Stabilization
Interaction

Market innovation processes: balancing stability and change

Kjellberg, H., Azimont, F. & Reid, E., 30 Oct 2014, In : Industrial Marketing Management . 44, p. 4-12 9 p.

Research output: Contribution to journalArticle

Innovation process
Innovation
New markets
Market structure
Market devices

The performativity of sustainability: making a conduit a marketing device

Finch, J., Horan, C. & Reid, E., 14 Nov 2014, In : Journal of Marketing Management. 31, 1-2, p. 167-192 26 p.

Research output: Contribution to journalArticle

Marketing
Performativity
Sustainability
Waste management
Stewardship