Accepting PhD Students

PhD projects

Social media, digital marketing, market studies


Research output per year

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Personal profile



I am undertaking research in the following areas: 

  • Analysing conversations taking place online 

  • Understanding how secondary markets are shaped through practices

  • New teaching and learning techniques in digital marketing

  • Expanding the work of the Market Studies group with colleagues across the world, particularly in the area of arts and cultural marketing.


I am interested in working with other academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.


I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts. Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects. 

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Research Output

Reflecting on the launch of a digital transformation project in a construction company: challenges around the adoption of digital tools and technologies

Hunter, D., Reid, E., Tzanidis, T., Tarbert, H. & Frew, M., 23 Jun 2020, (Accepted/In press) Proceedings of the 36th Annual IMP Conference and Doctoral Colloquium.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
5 Downloads (Pure)

Household electricity efficiency: a conceptual study of energy use and savings in Algeria

Beloucif, A. R. & Reid, E., 29 Aug 2019, p. 32-32. 1 p.

Research output: Contribution to conferencePaper

  • Sold out? Reconfiguring consumer demand through the secondary digital ticket market

    Duffy, K., Reid, E. & Finch, J., 29 Oct 2019, In : Consumption, Markets and Culture . 23, 2, p. 174-194 21 p.

    Research output: Contribution to journalArticle

  • A netnographic sensibility: developing the netnographic/social listening boundaries

    Reid, E. & Duffy, K., 22 Mar 2018, In : Journal of Marketing Management.

    Research output: Contribution to journalSpecial issue

    Open Access
  • 12 Citations (Scopus)
    138 Downloads (Pure)

    Captured by technology? How material agency sustains interaction between regulators and industry actors

    Finch, J., Geiger, S. & Reid, E., Feb 2017, In : Research Policy . 46, 1, p. 160–170 10 p.

    Research output: Contribution to journalArticle

    Open Access
  • 7 Citations (Scopus)