CURRENT RESEARCH

I am the Postgraduate Research (PGR Lead) for the School of Business and Creative Industries. My role includes Divisional responsibility for all PGR students in the area of Marketing, Innovation, Tourism and Events (including digital transformation, logistics, supply chain management and enterprise). I work with all PGR applicants to find the most appropriate supervisory teams and support students throughout their studies.

I am undertaking research in the following areas: 

• Charities, the third sector and Marketing

• Secondary markets, market studies and market shaping activities

• New pedological approaches in Marketing Education, Doctoral Supervision and knowledge exchange

• Working with local SMEs, charities and industries collaborations such as Help To Grow Management Training, CPD initiatives, Graduate Apprenticeships, Knowledge Transfer Partnerships and other areas of collaborative working

INTERESTS AND FUTURE PLANS

I am interested in working with local enterprises, charities and  academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.

OTHER AREAS OF EXPERIENCE

I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts. Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects.