Research output per year
Research output per year
Mrs, Dr
Accepting PhD Students
PhD projects
Social media, digital marketing, market studies
Research activity per year
CURRENT RESEARCH
I am undertaking research in the following areas:
Analysing conversations taking place online
Understanding how secondary markets are shaped through practices
New teaching and learning techniques in digital marketing
Expanding the work of the Market Studies group with colleagues across the world, particularly in the area of arts and cultural marketing.
INTERESTS AND FUTURE PLANS
I am interested in working with other academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.
OTHER AREAS OF EXPERIENCE
I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts. Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to conference › Paper › peer-review
Research output: Contribution to journal › Article › peer-review