Emma Reid

CURRENT RESEARCH

I am currently working on a number of research projects in the following areas:

• Disrupting netnography and social insights (with colleagues at the University of Glasgow)

• Music in unusual spaces (and how this impacts audiences)

• New teaching and learning techniques in digital marketing

• Expanding the work of the Market Studies group with colleagues across the world, particularly in the area of arts and cultural marketing.

INTERESTS AND FUTURE PLANS

I am interested in working with other academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.

OTHER AREAS OF EXPERIENCE

Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects. I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts.