Emma Reid

Mrs, Dr

Accepting PhD Students

PhD projects

Social media, digital marketing, market studies

20142020

Research output per year

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Personal profile

Overview

CURRENT RESEARCH

I am undertaking research in the following areas: 

  • Analysing conversations taking place online 

  • Understanding how secondary markets are shaped through practices

  • New teaching and learning techniques in digital marketing

  • Expanding the work of the Market Studies group with colleagues across the world, particularly in the area of arts and cultural marketing.

INTERESTS AND FUTURE PLANS

I am interested in working with other academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.

OTHER AREAS OF EXPERIENCE

I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts. Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects. 

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