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Emma Reid

Mrs, Dr

20142018
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Personal profile

Overview

CURRENT RESEARCH

I am currently working on a number of research projects in the following areas:

  • Disrupting netnography and social insights (with colleagues at the University of Glasgow)

  • Music in unusual spaces (and how this impacts audiences)

  • New teaching and learning techniques in digital marketing

  • Expanding the work of the Market Studies group with colleagues across the world, particularly in the area of arts and cultural marketing.

INTERESTS AND FUTURE PLANS

I am interested in working with other academic institutions to develop thinking around the areas discussed above. I am also keen to explore knowledge exchange, consultancy and partnership opportunities with industry and public bodies.

OTHER AREAS OF EXPERIENCE

Experienced Qualitative Researcher across a number of academic and industry led projects. Interested in marketing research, B2B, arts, cultural, public and third sector. Experienced in netnography, ethnographic research, actor network theory, qualitative analysis, action research projects. I have three years experience working in a digital agency focusing on understanding social media analytics and the context behind social media posts.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
industry Social Sciences
interaction Social Sciences
regulation Social Sciences
Material Problems Social Sciences
uncertainty Social Sciences
innovation Social Sciences
applied science Social Sciences
chemist Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2018

A netnographic sensibility: developing the netnographic/social listening boundaries

Reid, E. & Duffy, K. 22 Mar 2018 In : Journal of Marketing Management.

Research output: Contribution to journalSpecial issue

Open Access
File
Social media
Netnography
Technological advances
Monitoring

Captured by technology?: How material agency sustains interaction between regulators and industry actors

Finch , J., Geiger , S. & Reid, E. Feb 2017 In : Research Policy . 46, 1, p. 160–170 10 p.

Research output: Contribution to journalArticle

industry
interaction
regulation
Material Problems
uncertainty

Market innovation processes: balancing stability and change

Kjellberg, H., Azimont, F. & Reid, E. 30 Oct 2014 In : Industrial Marketing Management . 44, p. 4-12 9 p.

Research output: Contribution to journalArticle

Innovation process
Innovation
New markets
Market structure
Market devices

The performativity of sustainability: making a conduit a marketing device

Finch , J., Horan, C. & Reid, E. 14 Nov 2014 In : Journal of Marketing Management. 31, 1-2, p. 167-192 26 p.

Research output: Contribution to journalArticle

Marketing
Performativity
Sustainability
Waste management
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