Keyphrases
Scottish
100%
SMEs
78%
Social Media
65%
Digital Transformation
59%
Green Consumption
52%
Quality of Service
42%
B2B SMEs
42%
Service Quality Management
39%
Educational Context
39%
Brand Loyalty
39%
Student Perceptions
39%
Knowledge Skills
39%
Management Knowledge
39%
Transfer Projects
39%
Knowledge Transfer
39%
Practitioner Skills
39%
Business Schools
32%
Vocational Qualifications
26%
Waste Management Service
26%
UK SMEs
26%
International Market Selection
26%
Consumer Perception
26%
Smil
26%
University Knowledge
26%
Engaged Scholarship
26%
Management Consultancy
26%
Project Recommendation
26%
Netnography Approach
26%
Post-pandemic
26%
Social Media Use
26%
Approach to Research
26%
Academy
26%
Knowledge Exchange
26%
Customer Services Quality
26%
Digital Technology
26%
Niche Markets
26%
British Academy
26%
Service Evaluation
26%
Hype
26%
Postgraduate Students
26%
Merchandising
26%
Management Training
26%
Academy of Management
26%
Bridging the Gap
26%
Digital Value
26%
Marketing Education
26%
Value Creation
26%
Marketing Strategy
26%
Project Opportunity
26%
Research Action
26%
Social Sciences
UK
80%
Knowledge Transfer
56%
Action Research
41%
Brand Loyalty
39%
Digital Transformation
39%
Scientific Methods
35%
Business School
32%
Netnography
26%
Quality Management
26%
Consumer Perception
26%
Digitization
26%
Waste Management
26%
Quality of Service
26%
Tuition Fee
26%
Marketing Strategy
26%
Post-Pandemic
26%
Media Service
26%
Start-up Company
26%
Systematic Review
26%
Research Project
21%
Occupational Career
17%
English
17%
Media Platform
16%
Market Research
16%
Focus Group
15%
Consumer Attitude
13%
Conferences
13%
Entrepreneurship
13%
Simultaneous Engineering
13%
Facebook
13%
Organizational Transformation
13%
Volunteering
13%
Theoretical Perspective
13%
Economic and Social Development
13%
Professional Skill
13%
Information Technology
13%
Case Study Research
10%
Thematic Analysis
8%
Developing Countries
8%
Developed Countries
8%
Service Provider
7%
Service Industries
7%
Business Model
6%
Decision Making
6%
Value Added
6%
Student Body
6%
Small and Medium-Sized Enterprise
5%