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Personal profile

Overview

Eileen Conlan has a first class honours degree in Marketing and maintains both Chartered Manager (FCMI) and Chartered Marketer (MCIM) status.  Eileen has extensive industry experience in the transport sector and the Promotional Merchandise sector.  Her skill set includes General Business Operations, Market Planning and Multi-Channel Marketing. She is also a registered member of the British Academy of Management.

Eileen joined the UWS in August 2013 as a Digital Marketing Teaching Fellow and is currently working towards a PhD. She has published conference papers in the areas of marketing, organisational management, and technoloogy. 

For more information visit: https://uk.linkedin.com/in/eileenconlan

Area of academic expertise - outline

Eileen's research interests include Service Quality and Digital Management.  In addition to this Eileen regulary carries out market research projects in industry e.g. Feasability studies, Consumer Attitudes, Customer Service and New Product Development.

Papers include:

Research Papers

Association of Business Schools 2014

‘Getting to Know You! The Use of Social Media in Fostering Student Engagement in a post-1992 University’; Meg Dunn and Eileen Henderson; The 3rd annual ABS Learning & Teaching conference: International, Innovative, Involved, Impact, April 2014.

The Academy of Marketing 2014

‘Using Social Media in an Educational Context to Enhance Brand Loyalty:  An Exploratory Case Study’; Ewelina Lacka, Eileen Henderson, Lorna Stevens and Theofilos Tzanidis; The 47th Academy of Marketing Conference: Marketing Dimensions: People, Places and Spaces, Bournemouth, July 2014.

British Academy of Management 2014

‘Organisational Failure: The impact of failure at Individual and Firm level’; Pieran Su, Eileen Henderson, Alexander Johnston and Carol Roxburgh; The British Academy of Management Conference: The Role of the Business School in supporting Economic and Social Development, September 2014.

ISBE 2014 

‘SMEs and ICT myths and realities, a case study of the glut of technology options available to SME managers’; James Bruce Johnston, Tom Caira, Eileen Henderson, Declan Bannon and Mike Smith; The 37th Institute for Small Business and Entrepreneurship Conference: Manchester Conference Centre, November 2014.

 DB2B 2015 

‘Bursting the Bubble: From Student to Highly-Employable Graduate Taking the Volunteering Route’; Meg Dunn and Eileen Conlan; Dare to be Different Conference: Paisley UWS, May 2015.

Current research activities

Eileen is currently working on a PhD. in the area Digital Technology's influence on Customer Service and the link to Management Leadership Style.

Desired research direction

It is Eileen's intention that she focuses her research efforts on completion of her PhD.  She intends to work with high profile businesses in the promotional merchandise industry to develop an understading of their relationship with technology and any associated benefits. 

Target collaborative companies

Industries that are of interest include the promotional merchandise indutry where Eileen has a strong working relationship with many companies including, The largest merchandise distributor in Scotland Orb Group and the largest european supplier SPSEU.

Other areas of expertise available for knowledge exchange

Eileen's other areas of interest include the transport industry and higher education.  Theoretical areas inlcude consumer behaviour, digital marketing and service marketing.

Fingerprint Dive into the research topics where Eileen Conlan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 2014 2019

  • 1 Conference contribution
  • 1 Paper

What influence do digital technologies have on service quality in the U.K. promotional merchandise industry?

Conlan, E. A., Balaraman, P. & Tarbert, H., 5 Sep 2019, BAM2019 Conference Proceedings. British Academy of Management, 10 p. 759

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Service quality
Industry
Digital technology
Distributor
Purchasing process

Using social media in an educational context to enhance brand loyalty: an exploratory case study

Lacka, E., Stevens, L., Conlan, E. & Tzanidis, T., 14 Jul 2014.

Research output: Contribution to conferencePaper

Open Access
Education
Brand loyalty
Social media
Corporate brand
Student perceptions