Daniel Muravsky holds a PhD in management from Saint-Petersburg State University and is a Senior lecturer in marketing at the school of Business and creative industries, University of the West of Scotland (London). He has over 10 years of experience teaching marketing and management disciplines and is the author of over 20 scientific publications. His research interests include brand alliances, marketing communications, digital marketing, and gamification. He specializes in quantitative research and experiments with preference for socially significant topics and innovative research contexts. Daniel is a recipient of numerous awards, including distinctions for teaching, innovation, case writing, and academic leadership, such as the Champion title from the Central and East European Management Development Association (CEEMAN) for outstanding achievements in promoting socially responsible management in education (2018).