Accepting PhD Students

PhD projects

Dr. Muravsky is happy to supervise projects that look to advance the marketing and management literature in the following areas:
1. Effectiveness and success factors of brand alliances/ co-branding
2. Creating and managing inclusive advertising
3. Advertising and persuasion knowledge / suspicion / distrust
4. The use of gamification in marketing and management
5. Consumer perception of the use of brand characters
6. AI transformation of marketing communications and consumer-company relationships

* Dr. Muravsky is also open to supervise interesting projects in different contexts.

20162024

Research activity per year

Filter
Chapter

Search results

  • 2024

    Gamification for teaching social responsibility in business schools

    Muravsky, D. & Muravskaia, S., 14 Mar 2024, The Palgrave Handbook of Social Sustainability in Business Education. Šilenskytė, A., Cordova, M., Schmitz, M. A. & Toh, S. M. (eds.). Palgrave Macmillan Cham, p. 347-363 17 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 2016

    What was brand equity anyway, and how did they measure it?

    Muravskii, D., Alkanova, O. & Smirnova, M., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.. Campbell, C. & Ma, J. (eds.). Springer Nature, p. 311-314 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    1 Citation (Scopus)