Research output per year
Research output per year
Accepting PhD Students
PhD projects
Dr. Muravsky is happy to supervise projects that look to advance the marketing and management literature in the following areas:
1. Effectiveness and success factors of brand alliances/ co-branding
2. Creating and managing inclusive advertising
3. Advertising and persuasion knowledge / suspicion / distrust
4. The use of gamification in marketing and management
5. Consumer perception of the use of brand characters
6. AI transformation of marketing communications and consumer-company relationships
* Dr. Muravsky is also open to supervise interesting projects in different contexts.
Research activity per year
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Conference article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review