Network
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Accepting PhD Students
PhD projects
Dr. Muravsky is happy to supervise projects that look to advance the marketing and management literature in the following areas:
1. Effectiveness and success factors of brand alliances/ co-branding
2. Creating and managing inclusive advertising
3. Advertising and persuasion knowledge / suspicion / distrust
4. The use of gamification in marketing and management
5. Consumer perception of the use of brand characters
6. AI transformation of marketing communications and consumer-company relationships
* Dr. Muravsky is also open to supervise interesting projects in different contexts.
Research activity per year