Dr. Muravsky is happy to supervise projects that look to advance the marketing and management literature in the following areas: 1. Effectiveness and success factors of brand alliances/ co-branding 2. Creating and managing inclusive advertising 3. Advertising and persuasion knowledge / suspicion / distrust 4. The use of gamification in marketing and management 5. Consumer perception of the use of brand characters 6. AI transformation of marketing communications and consumer-company relationships
* Dr. Muravsky is also open to supervise interesting projects in different contexts.
20162024
Research activity per year
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