Dr Caglar Bideci, PhD, FHEA

Lecturer in Marketing | Researcher in Tourism & Sustainability

Dr Caglar Bideci is a dedicated researcher and lecturer with a strong academic background, over a decade of professional sector experience, and a high-quality teaching portfolio spanning three continents. His expertise lies at the intersection of marketing, tourism, and sustainable development, with a commitment to integrating research and teaching to drive meaningful contributions to both industry and academia.

His early research on underwater experience design for scuba diving was conducted on experimental artificial reefs, demonstrating how scientific curiosity can link sustainability, tourism, and behavioural research. His work with immersive technologies illustrates how interdisciplinary approaches—combining marketing, psychology, and digital innovation—can create new pathways in both academic research and industry practice.

Since joining the University of the West of Scotland (UWS), London, in September 2023 as a Lecturer in Marketing, Dr Bideci has been actively involved in leading funded research projects, engaging in pedagogical scholarship, and enriching academic discourse through training events, international conferences, and workshops. His research interests include:

Marketing & Tourism

Consumer Experience & Design

Customer Engagement

Digital Marketing

Experiential Consumption

Gender Issues in Marketing & Tourism

His scholarly contributions span tourism management, sustainable experience design, market research, and the use of immersive technologies, with publications in leading journals such as Tourism Geographies, Tourism Management Perspectives, The TQM Journal, and Qualitative Market Research.