Dr Caglar Bideci, PhD, FHEA

Lecturer in Marketing | Researcher in Tourism & Sustainability

Dr Caglar Bideci is a dedicated researcher and lecturer with a strong academic background, over a decade of professional sector experience, and a high-quality teaching portfolio spanning three continents. His expertise lies at the intersection of marketing, tourism, and sustainable development, with a commitment to integrating research and teaching to drive meaningful industry and academic contributions.

Since joining the University of the West of Scotland (UWS), London, in September 2023 as a Lecturer in Marketing, Dr Bideci has been actively involved in leading funded research projects, engaging in pedagogical scholarship, and enriching academic discourse through training events, international conferences, and workshops. His research interests include:

Marketing & Tourism

Consumer Experience & Design

Customer Engagement

Digital Marketing

Experiential Consumption

Gender Issues in Marketing & Tourism

Dr Bideci has published widely in these fields, contributing valuable insights to both academia and industry. As a Fellow of the Higher Education Academy (FHEA), he is dedicated to fostering a dynamic and reflective learning environment while advancing innovative research. Through his work, he aims to bridge theoretical knowledge with practical applications, shaping the future of marketing and tourism studies.