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Accepting PhD Students

PhD projects

PhD projects relating areas such as event management (socio-cultural,legacy, volunteering), tourism (destination management, host cities), sport (mega/major sporting events, volunteering), marketing

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Personal profile

Overview

Dr Briony Sharp is a Lecturer in the Marketing, Innovation, Tourism and Events division at UWS. Her most recent research focuses on the social impacts and legacies from events, event governance, volunteering and engagement and critical event management. Briony is an Executive Board Member of the Leisure Studies Association (LSA) and Social Media Editor for the Journal of Policy Research in Tourism, Leisure and Events. She is also an Associate Board member of the journal on Interdisciplinary Perspectives on Equality and Diversity (IPED) and of the Association for British Professional Conference Organisers (ABPCO).

Current research activities

  • Critical event studies

  • Events and community engagement

  • Volunteering at mega/major events

  • Event legacies

Desired research direction

  • The future of event management

  • Education philosophies and pedagogies

  • Curriculum design and methods

  • Digital pedagogy

Target collaborative companies

  • Companies involved / responsible for / interested in event design, delivery and evaluation

  • Event / Tourism / Destination marketing companies

  • Higher education design / delivery companies¬†

Target collaborative organisations

  • VisitScotland

  • EventScotland

  • The Scottish Government

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