Personal profile
Overview
Based on over 10 years of academic and professional employment experiences, working in the United Kingdom, and having delivered high quality Higher Education curricula, I have demonstrated a high level in teaching and research. I have experience of supervising over 150 dissertations at undergraduate and postgraduate levels in the United Kingdom and abroad. I am a Fellow of the Higher Education Academy (PR244339), a member of the London Institute of Banking and Finance (Reference: B120972).
My research interests and themes are: Migrant Business strategies, Family Business Strategies, Entrepreneurship and Entrepreneur Finance, Corporate strategy and Women In Entrepreneurship.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 4 Quality Education
-
SDG 5 Gender Equality
-
SDG 8 Decent Work and Economic Growth
-
SDG 10 Reduced Inequalities
-
SDG 11 Sustainable Cities and Communities
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Factors affecting online customer satisfaction, experience and perceptions: a study of Daraz E-Commerce, Pakistan
Faryad, M. A., Boateng, B., Mataruna-Dos Santos, L., Iqbal, N., Sergio, R. & Shah, A., 2 Jan 2026, Navigating the Digital Frontier: Harnessing Emerging Technologies for Business Success: ICBT 2025. Springer Cham, p. 643-655 13 p. (Lecture Notes in Networks and Systems; vol. 1821).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
24 Downloads (Pure) -
The factors influencing customer loyalty in UK-based coffee businesses
Chitez, C.-F., Mustafa, S., Sergio, R., Boateng, B., Mataruna-Dos-Santos, L., Iqbal, N. & Shah, A., 2 Jan 2026, Navigating the Digital Frontier: Harnessing Emerging Technologies for Business Success: ICBT 2025. Springer Cham, p. 557-570 14 p. (Lecture Notes in Networks and Systems; vol. 1821).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
632 Downloads (Pure) -
The impact of supply chain management (SCM) on total quality management (TQM) practices in the United Kingdom (UK)
Zafar, C. H., Sergio, R., Mataruna-Dos Santos, L., Iqbal, N., Boateng, B. O. & Shah, A., 2 Jan 2026, Navigating the Digital Frontier: Harnessing Emerging Technologies for Business Success: ICBT 2025. Springer Cham, p. 615-627 13 p. (Lecture Notes in Networks and Systems; vol. 1821).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile33 Downloads (Pure) -
The impact of XR and AI on consumer adaptation and retail transformation in the UK
Chaudhary, S., Mataruna-Dos-Santos, L., Boateng, B., Iqbal, N., Sergio, R. & Shah, A., 2 Jan 2026, Navigating the Digital Frontier: Harnessing Emerging Technologies for Business Success: ICBT 2025. Springer Cham, p. 629-641 13 p. (Lecture Notes in Networks and Systems; vol. 1821).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
21 Downloads (Pure) -
The role of employee training and development strategies on enterprise growth - a case study on Unilever
Boateng, B., Iqbal, N., Mataruna-Dos-Santos, L., Sergio, R., Mustafa, S. & Shah, A., 2 Jan 2026, Navigating the Digital Frontier: Harnessing Emerging Technologies for Business Success: ICBT 2025. Springer Cham, p. 605-614 10 p. (Lecture Notes in Networks and Systems; vol. 1821).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
175 Downloads (Pure)