Alice Nguyen is a Lecture in Marketing at the University of the West of Scotland, UK. She received her PhD in Management (Marketing major) from Middlesex University London. Her research interests include consumer behaviour, corporate social responsibility, sustainable consumption and production. She is an Associate Fellow of the Higher Education Academy. 

Area of academic expertise

Consumer scepticism

Corporate social responsibility

Current research activities:

1. Corporate social responsibility: a review of the literature and future research directions.

2. Sceptical or sensible consumers? An investigation of consumer responses to socially responsible initiatives.

3. An investigation of circular economy approaches to combat climate change: A case of the UK transport sector 

Current teaching activities

Teaching and coordinating undergraduate modules within BCI. International Marketing (level 8) and Professional and academic development 1 (level 7).

Desired Research Direction

Sustainability (Sustainable consumption and production)

Circular economy 

Corporate digital responsibility 

Services Marketing