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Accepting PhD Students

PhD projects

Willing to co-supervise projects relate to consumer behaviour, sustainable consumption, corporate social responsibility.


Research activity per year

Personal profile


Alice Nguyen is a Lecture in Marketing at the University of the West of Scotland, UK. She received her PhD in Management (Marketing major) from Middlesex University London. Her research interests include consumer behaviour, corporate social responsibility, sustainable consumption and production. She is an Associate Fellow of the Higher Education Academy. 

Area of academic expertise

Consumer scepticism

Corporate social responsibility

Current research activities:

1. Corporate social responsibility: a review of the literature and future research directions.

2. Sceptical or sensible consumers? An investigation of consumer responses to socially responsible initiatives.

3. An investigation of circular economy approaches to combat climate change: A case of the UK transport sector 

Current teaching activities

Teaching and coordinating undergraduate modules within BCI. International Marketing (level 8) and Professional and academic development 1 (level 7).

Desired Research Direction

Sustainability (Sustainable consumption and production)

Circular economy 

Corporate digital responsibility 

Services Marketing 


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

External positions

Teaching assisstant, Queen Mary University of London

May 2022

External supervisor, University of Sheffield

May 2022Oct 2022

Associate lecturer, Manchester Metropolitan University

Mar 2021May 2022

Lecturer, Middlesex University

Jan 2020Feb 2022

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or