Personal profile
Overview
I have joined the School of Business and Creative Industries in April 2021, from the Stirling Management School (University of Stirling) where I gained my PhD and where I lectured, before starting my employment at the UWS. I am a Fellow of Higher Education Academy, a dedicated educator, mentor and supervisor with an over a decade of teaching experience in the Higher Education. I have worked as a researcher in both academic and applied contexts, including on the STUC-Scottish Government Women and Work Partnership Project, which focused on investigating gender-related barriers preventing women from securing work, sustaining employment and developing their careers. I have been a co-investigator on a couple of European (Erasmus +) research projects related to skills development, labour market needs and pathways to good work. I have carried out evaluation and written several reports for national and supra-national bodies such as the Scottish Government, the Scottish Trades Union Congress, Creative Scotland and the European Commission. I have published in area of cultural leadership, low-status sectors (ELC), informal employment in the labour markets, and most recently, on the online learning and digitalisation in the Higher Education and in the performing arts.
I have a genuine interest in creating positive and supportive work environments in which all people can develop their potential. I was a member of Equality, Diversity and Inclusion Team (EDIT), and Athena Swan Bronze Award application committee at the Stirling Management School. Currently, I am a member of the School of Business and Creative Industries' Social Innovation, Leadership & Management (SIL&M) Research Group and a board member of Shaper/Caper, a wonderful performing arts organisation with a soul and commitment towards a positive social change.
Area of academic expertise - outline
My research interests are wide-ranging but they are all underpinned by a strong focus on values, human development and social good.
My interests, expertise and research areas, in which I am interested in collaborating and supervising UG, PG and PhD students, include:
- work, careers and employment: sustainable and inclusive employment and career systems; women’s work and careers; work and employment in arts and creative industries; low-status work and low-prestige sectors; fair work; informal work and employment; shadow economy; gig work, policy-driven sectors' growth/expansion, social innovation in work, workplace and the labour market.
- skills, learning and qualifications: skills development, workplace learning and vocational education and training; digital learning.
- arts sectors, cultural and creative industries: cultural leadership and management; arts/cultural SMEs; social arts, measuring social impacts of arts, communicating cultural and social values; arts and imagination; arts and artists in non-performing contexts;
- digitalisation: digital university, digitalisation and automation in Higher Education Institutions; online learning and teaching; ethics in digital education; digitalisation in the performing arts; digital performance.
Current research activities
My current research continues to focus on digital and ethical aspects of learning and teaching, and on the post-pandemic recovery in the arts sector through digitalisation, skills development and partnership building.
Desired research direction
Having had a background in performance, and because of the carried research and board experience in the arts sector, I believe that arts, imagination and creativity can fuel social innovation and drive positive transformations towards more desired futures. In the near future, I would like to explore social situatedness of (digital, hybrid and traditional) arts education, production and engagement through ideas related to social value, social economy and social innovation achieved with and through imaginative arts practice and other creative endeavours. I would like to also collect examples and examine how these types of expressive actions become powerful tools for individual and collective transformation, community development, innovative collaborations and better ways of working. The last area of future research will focus on need to evaluate and showcase the relationship between artistic practice/performing work and change-making in relation to building more equal society, more inclusive and supportive workplaces and a fairer economy.
External positions
Member of the Scientific Committee of the European Network on Regional Labour Market Monitoring (EN RLMM)
5 Jul 2022 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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Collaborations and top research areas from the last five years
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Anticipating the business and labour market transformations: leveraging delphi studies and foresight data to inform practice and policy responses to megatrends
Webb, A. & Rollnik-Sadowska, E., 3 Sept 2025, Anticipation of Future Developments in Labour Markets: Methods, Data and Practices of Knowledge Transfer in Regions and Localities across Europe and Beyond. Larsen, C., Kipper, J., Webb, A., Kleine-Rueschkamp, L. & Tafreschi, D. (eds.). Nomos Verlagsgesellschaft mbH & Co. KG, p. 41-53 13 p. (Comparative and Transnational Perspectives on Research and its Application in the Field of Regional and Local Labour Market Monitoring).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Cultures and Leadership for Integration (CLI) All Cases and Contributions: Convention Report
Gibb, S., Hendry, A., Rainey, H., Webb, A., Grant, S., Gamble, S., Mashkoor, A., Hendry, C., Crainey, A. & Carroll, R., 24 Feb 2025, Paisley: University of the West of Scotland. 35 p. (Social Impact, Leadership and Management Research Group; no. 2)Research output: Book/Report › Commissioned report
Open AccessFile86 Downloads (Pure) -
Cultures and Leadership for Integration (CLI) In Health and Social Care: Navigating to Successful Change, CLI Convention Report
Gibb, S., Hendry, A., Rainey, H., Webb, A., Grant, S., Gamble, S., Mashkoor, A., Hendry, C., Crainey, A. & Carroll, R., 24 Feb 2025, Paisley: University of the West of Scotland. 45 p. (Social Impact, Leadership and Management Research Group; no. 2)Research output: Book/Report › Commissioned report
Open AccessFile272 Downloads (Pure) -
Finding our voice: participatory arts research with people living with dementia in residential care
Layton, J., Ross, J. Y. & Webb, A., 31 Mar 2025, In: Journal of Applied Arts and Health. 16, 1, p. 65-79 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile11 Downloads (Pure) -
Navigating family and freelance careers: insights on the realities of family planning from mothers working in music and performing arts
Webb, A., 22 May 2025.Research output: Contribution to conference › Presentation
Open AccessFile20 Downloads (Pure)
Prizes
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2021 Emerald Literati Awards
Webb, A. (Recipient), McQuaid, R. (Recipient) & Rand, S. (Recipient), 1 Dec 2021
Prize: Prize (including medals and awards)
Activities
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‘Revisiting the Importance of Employee Retention and Principles of Good Work in Addressing the Current Skills and Labour Shortages in Scotland.’
Webb, A. (Speaker)
6 Sept 2024Activity: Talk or presentation › Oral presentation
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Decoding the high Labourforce Shortages. Interpreting new attitudes towards quality of life.'
Webb, A. (Speaker)
6 Sept 2024Activity: Talk or presentation › Invited talk
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‘Research-informed teaching and teaching-informed research: navigating through challenges and seizing opportunities.’
Webb, A. (Invited speaker)
29 May 2024Activity: Talk or presentation › Oral presentation
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‘We act as we imagine’: values and imaginative actions in academic teaching and learning practices (workshop)
Webb, A. (Speaker)
12 Jun 2023Activity: Talk or presentation › Invited talk
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2023 CARPE Symposium
Webb, A. (Invited speaker)
24 May 2023 → 26 May 2023Activity: Participating in or organising an event › Participation in conference