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Personal profile


A highly experienced, flexible and adaptable business practitioner and academic with a proven track record as a successful, innovative and award winning entrepreneur.   Previously employed for 3 years as a Regional Enterprise Manager with PSYBT supporting young people starting and continuing in business and for 5 years as a business start up and growth adviser for Business Gateway where I supported over 1000 businesses. Responsible for creating and developing the key enterprise modules for UWS.

Area of academic expertise - outline

Enterprise education, entrepreneurial education ecosystems, business modelling and planning, small business management, enterprise networks.

Desired research direction

Creation and development of enterpreneurial education ecosystems.  Embedding enterprise education in industry.  Raising entrepreneurial ability, capacity and capability in students with HEI.   

Target collaborative companies

Scottish Sirens, Paul's Putchers Ltd, 

Target collaborative organisations

Scottish Institute for Enterprise (SiE), Business Gateway, The Prince's Trust, Entrepreneurial Spark, Young Enterprise Scotland.

Other areas of expertise available for knowledge exchange

Small business management, business support, start up, entrepreneurship, enterprise and entrepreneurship education, business modelling and planning.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2015 2018

  • 3 Article
  • 2 Chapter
  • 1 Conference contribution

A holistic approach to the delivery of effective enterprise education

Scuotto, V. & Murray, A. 2018 Experiential Learning for Entrepreneurship: Theoretical and Practical Perspectives on Enterprise Education. Hyams-Ssekasi, D. & Caldwell, E. (eds.). Palgrave Macmillan Publishers , p. 125-144 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Holistic approach
Technical skills
Theoretical framework
Open Access
Knowledge management
Social media
Small and medium-sized enterprises

The shift towards a digital business model: a strategic decision for a Female Entrepreneur

Scuotto, V., Serravalle, F., Murray, A. & Viassone, M. 1 Jul 2018 (Accepted/In press) Women Entrepreneurs and strategic decision making in the global economy. Tomos, F., Kumar, N., Clifton, N. & Hyams-Ssekasi, D. (eds.). IGI Global

Research output: Chapter in Book/Report/Conference proceedingChapter

Business model
Strategic decisions
Female entrepreneurs
Value network

Overcoming “Imperfections” of Technological Change: the borderless nature of risk in Open Innovation Model

Scuotto, V., Murray, A., Usai, A. & Fiano, F. 13 Sep 2017 10th Annual Conference of the EuroMed Academy of Business: Global and national business theories and practice: bridging the past with the future. Vrontis, D., Weber, Y. & Tsoukatos, E. (eds.). EuroMed Press, (Annual Conference of the EuroMed Academy of Business)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Technological change
Innovation model
Open innovation

Evaluating the innovation of the Internet of Things: Empirical evidence from the intellectual capital assessment

Murray, A., Papa, A., Cuomo, B. & Russo, G. 2016 In : Business Process Management Journal. 22, 2, p. 341-356

Research output: Contribution to journalArticle

Internet of things
Empirical evidence
Intellectual capital
Empirical analysis


The Guardian Education Award

Theofilos Tzanidis (Recipient), Matthew Frew (Recipient) & Alan Murray (Recipient), 15 May 2018

Prize: National/international honour

program offering

The Pioneer Awards 2018- Finalist Digital innovation of the Year

Theofilos Tzanidis (Recipient), Matthew Frew (Recipient) & Alan Murray (Recipient), 7 Sep 2018

Prize: National/international honour

program offering

Activities 2016 2017

  • 3 Participation in workshop, seminar, course
  • 1 Consultancy

The launch of UWS Business School Enterprise Zone

Frew, M. (Organiser), Veronica Scuotto (Organiser), Murray, A. (Organiser), Tzanidis, T. (Organiser)
19 Jan 201720 Jan 2017

Activity: Participation in workshop, seminar, course

Renfrewshire Schools Event

Veronica Scuotto (Organiser), Frew, M. (Organiser), Murray, A. (Organiser)
2 Feb 20173 Feb 2017

Activity: Participation in workshop, seminar, course

Balmaha (Oak Tree Inn) -VR Business Case Study

Frew, M. (Consultant), Tzanidis, T. (Consultant), Livingstone, R. (Consultant), Tarbert, H. (Consultant), Murray, A. (Consultant), Kirstin Ledger (Consultant)
8 Aug 2017 → …

Activity: Consultancy

LEGO Serious Play Innovation Lab

Veronica Scuotto (Organiser), Murray, A. (Organiser)
27 Oct 2016

Activity: Participation in workshop, seminar, course