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Personal profile


I have been employed as a Lecturer in Business and Enterprise at University of the West of Scotland since 2013.  I am a highly experienced, flexible and adaptable business practitioner and academic with a proven track record as a successful, innovative and award winning entrepreneur.   Previously employed for 3 years as a Regional Enterprise Manager with PSYBT supporting young people starting and continuing in business and for 5 years as a business start up and growth adviser for Business Gateway where I supported over 1000 businesses. Responsible for creating and developing the key enterprise modules for UWS.

Area of academic expertise - outline

Enterprise education, entrepreneurial education ecosystems, business modelling and planning, small business management, enterprise networks.

Desired research direction

Creation and development of enterpreneurial education ecosystems.  Embedding enterprise education in industry.  Raising entrepreneurial ability, capacity and capability in students with HEI.   

Target collaborative companies

Scottish Sirens, Paul's Putchers Ltd, 

Target collaborative organisations

Scottish Institute for Enterprise (SiE), Business Gateway, The Prince's Trust, Entrepreneurial Spark, Young Enterprise Scotland.

Other areas of expertise available for knowledge exchange

Small business management, business support, start up, entrepreneurship, enterprise and entrepreneurship education, business modelling and planning.

Fingerprint Dive into the research topics where Alan Murray is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

strategic planning Social Sciences
planning process Social Sciences
education Social Sciences
entrepreneur Social Sciences
human capital Social Sciences
Entrepreneurs Business & Economics
university Social Sciences
entrepreneurship Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2019

  • 9 Article
  • 2 Chapter
  • 1 Conference contribution
Open Access
strategic planning
planning process
future viability
Open Access

The 5 stage approach: a blueprint for supporting the innovation process

Murray, A. & Jalal, A., 31 Dec 2019, In : Journal of Higher Education Service Science and Management. 2, 3, 8 p., 33.

Research output: Contribution to journalArticle

Open Access
Innovation process
116 Downloads (Pure)

The role of practical assessment in the delivery of successful enterprise education

Murray, A., 23 Apr 2019, In : Education + Training. 61, 4, p. 413-431 19 p.

Research output: Contribution to journalArticle

Open Access
educational difficulties
social field

The shift towards a digital business model: a strategic decision for a Female Entrepreneur

Scuotto, V., Serravalle, F., Murray, A. & Viassone, M., 11 Jan 2019, Women Entrepreneurs and strategic decision making in the global economy. Tomos, F., Kumar, N., Clifton, N. & Hyams-Ssekasi, D. (eds.). Idea Group Inc

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic decisions
Business model
Female entrepreneurs
Value network


Collaborating Award for Teaching Excellence: Accelerated and Immersive Education

Matthew Frew (Recipient), Alan Murray (Recipient) & Theofilos Tzanidis (Recipient), 5 Aug 2019

Prize: National/international honour


The Guardian Education Award

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 15 May 2018

Prize: National/international honour

program offering

The Pioneer Awards 2018- Finalist Digital innovation of the Year

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 7 Sep 2018

Prize: National/international honour

program offering

Activities 2016 2017

  • 3 Participation in workshop, seminar, course
  • 1 Consultancy

The launch of UWS Business School Enterprise Zone

Matthew Frew (Organiser), Veronica Scuotto (Organiser), Alan Murray (Organiser), Theofilos Tzanidis (Organiser)
19 Jan 201720 Jan 2017

Activity: Participating in or organising an eventParticipation in workshop, seminar, course

Renfrewshire Schools Event

Matthew Frew (Organiser), Veronica Scuotto (Organiser), Alan Murray (Organiser)
2 Feb 20173 Feb 2017

Activity: Participating in or organising an eventParticipation in workshop, seminar, course

Balmaha (Oak Tree Inn) -VR Business Case Study

Matthew Frew (Consultant), Theofilos Tzanidis (Consultant), Rognvald Livingstone (Consultant), Heather Tarbert (Consultant), Alan Murray (Consultant), Kirstin Ledger (Consultant)
8 Aug 2017 → …

Activity: Consultancy

LEGO Serious Play Innovation Lab

Veronica Scuotto (Organiser), Alan Murray (Organiser)
27 Oct 2016

Activity: Participating in or organising an eventParticipation in workshop, seminar, course