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Personal profile


A highly experienced, flexible and adaptable business practitioner and academic with a proven track record as a successful, innovative and award winning entrepreneur.   Previously employed for 3 years as a Regional Enterprise Manager with PSYBT supporting young people starting and continuing in business and for 5 years as a business start up and growth adviser for Business Gateway where I supported over 1000 businesses. Responsible for creating and developing the key enterprise modules for UWS.

Area of academic expertise - outline

Enterprise education, entrepreneurial education ecosystems, business modelling and planning, small business management, enterprise networks.

Desired research direction

Creation and development of enterpreneurial education ecosystems.  Embedding enterprise education in industry.  Raising entrepreneurial ability, capacity and capability in students with HEI.   

Target collaborative companies

Scottish Sirens, Paul's Putchers Ltd, 

Target collaborative organisations

Scottish Institute for Enterprise (SiE), Business Gateway, The Prince's Trust, Entrepreneurial Spark, Young Enterprise Scotland.

Other areas of expertise available for knowledge exchange

Small business management, business support, start up, entrepreneurship, enterprise and entrepreneurship education, business modelling and planning.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2015 2018

  • 5 Article
  • 2 Chapter
  • 1 Conference contribution

A holistic approach to the delivery of effective enterprise education

Scuotto, V. & Murray, A. 2018 Experiential Learning for Entrepreneurship: Theoretical and Practical Perspectives on Enterprise Education. Hyams-Ssekasi, D. & Caldwell, E. (eds.). Palgrave Macmillan Publishers , p. 125-144 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Holistic approach
Technical skills
Theoretical framework

Do entrepreneurial knowledge and innovative attitude overcome “imperfections” in the innovation process?: insights from SMEs in the UK and Italy

Usai, A., Scuotto, V., Murray, A., Fiano, F. & Dezi, L. 31 Aug 2018 In : Journal of Knowledge Management. 22, 8, p. 1637-1654 18 p.

Research output: Contribution to journalArticle

Open Access
Risk management
Knowledge management
Open Access
Entrepreneurship education
Open Access
Knowledge management
Social media
Small and medium-sized enterprises

The shift towards a digital business model: a strategic decision for a Female Entrepreneur

Scuotto, V., Serravalle, F., Murray, A. & Viassone, M. 1 Jul 2018 (Accepted/In press) Women Entrepreneurs and strategic decision making in the global economy. Tomos, F., Kumar, N., Clifton, N. & Hyams-Ssekasi, D. (eds.). Idea Group Inc

Research output: Chapter in Book/Report/Conference proceedingChapter

Business model
Strategic decisions
Female entrepreneurs
Value network


The Guardian Education Award

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 15 May 2018

Prize: National/international honour

program offering

The Pioneer Awards 2018- Finalist Digital innovation of the Year

Matthew Frew (Recipient), Theofilos Tzanidis (Recipient) & Alan Murray (Recipient), 7 Sep 2018

Prize: National/international honour

program offering

Activities 2016 2017

  • 3 Participation in workshop, seminar, course
  • 1 Consultancy

Balmaha (Oak Tree Inn) -VR Business Case Study

Frew, M. (Consultant), Tzanidis, T. (Consultant), Livingstone, R. (Consultant), Tarbert, H. (Consultant), Murray, A. (Consultant), Kirstin Ledger (Consultant)
8 Aug 2017 → …

Activity: Consultancy

The launch of UWS Business School Enterprise Zone

Frew, M. (Organiser), Veronica Scuotto (Organiser), Murray, A. (Organiser), Tzanidis, T. (Organiser)
19 Jan 201720 Jan 2017

Activity: Participation in workshop, seminar, course

Renfrewshire Schools Event

Veronica Scuotto (Organiser), Frew, M. (Organiser), Murray, A. (Organiser)
2 Feb 20173 Feb 2017

Activity: Participation in workshop, seminar, course

LEGO Serious Play Innovation Lab

Veronica Scuotto (Organiser), Murray, A. (Organiser)
27 Oct 2016

Activity: Participation in workshop, seminar, course