Russell Campbell: “Why the drinks industry should reduce alcohol content.” The Herald, 7 June 2018.

  • Russell Campbell

Press/Media: Research

Description

The article focuses on the reasons why alcohol producers in Scotland should respond to recent tax changes by offering lower strength products

Period7 Jun 2018

Media contributions

1

Media contributions

  • Title“Why the drinks industry should reduce alcohol content.”
    Media name/outletThe Herald (Scotland)
    Country/TerritoryUnited Kingdom
    Date7/06/18
    DescriptionThe article focuses on why the alcohol industry in Scotland should use the strategy employed by the soft drinks industry to address tax changes
    URLwww.heraldscotland.com/
    PersonsRussell Campbell
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Keywords

  • alcohol
  • marketing