How to spark student start-ups

Description

Universities are the ideal environment to turn ideas into businesses. In developing these ideas, several contextual perspectives should be acknowledged:

 

1. The individual/group perspective: first steps to enterprise

2. The organisational perspective: planning and preparing

3. The market perspective: scanning and analysing 

Dr William Shepherd and I outline in our THE Campus article how to encourage entrepreneurship and foster a start-up dynamic in students.