Are digital avatars the future of music touring?

Press/Media: Other


Besides Abba and Tupac, there are other instances where ‘digital twinning’ has been identified as a key money-making strategy, write Theo Tzanidis and Stephen Langston. Is this the future of music?

Period22 Apr 2022

Media contributions


Media contributions

  • Title The Independent’s journalism is supported by our readers. When you purchase through links on our site, we may earn commission. CultureMusicFeatures Are digital avatars the future of music touring?
    Degree of recognitionInternational
    Media name/outletThe Independent
    Media typeWeb
    Duration/Length/Size5 minute read
    Country/TerritoryUnited Kingdom
    DescriptionIt was a technological feat that made history, wowed audiences and brought a dead rapper back to life. In April 2012 at the Coachella festival in California, Tupac Shakur took to the stage with Snoop Dogg and Dr Dre. He’d been dead for 16 years, killed in a drive-by shooting in Las Vegas.
    PersonsStephen Langston, Theofilos Tzanidis