School of Business and Enterprise -Digital Marketing Development

Tzanidis, T. (Consultant)

Activity: Consultancy

Description

During the years 2015-2016, the School of Business and Enterprise executed a series of Pay Per Click Campaigns to promote current Undergraduate and Postgraduate Programmes. This internal project involved Content Development, the development and management of a blog, the development and maintenance of a blog, and relevant social media.

The campaign included :

-Google Adwords ( Video, Display and Search ads)
-Facebook ( Video, Display and Search ads)
-Twitter ( Sponsored Twitter Ads)

The campaign was very successful and increased conversion of application numbers by 300% with ROI : 230%
-Linkedin Twitter Ads
Period15 Jul 201528 Sep 2016
Held atSchool of Business and Creative Industries
Degree of RecognitionInternational