During the years 2015-2016, the School of Business and Enterprise executed a series of Pay Per Click Campaigns to promote current Undergraduate and Postgraduate Programmes. This internal project involved Content Development, the development and management of a blog, the development and maintenance of a blog, and relevant social media.
The campaign included :
-Google Adwords ( Video, Display and Search ads) -Facebook ( Video, Display and Search ads) -Twitter ( Sponsored Twitter Ads)
The campaign was very successful and increased conversion of application numbers by 300% with ROI : 230% -Linkedin Twitter Ads