Entrepreneurial marketing for crisis and beyond

Activity: Talk or presentation › Invited talk

Description

The guest lecture is specifically being proposed for the students of the course “Social Marketing” and programme “BBA 2020" (Final Year). focusing on how to face crisis and what strategies as businesses can use to grow their brand
Period30 Mar 2023
Held atO.P. Jindal Global University, India
Degree of RecognitionInternational

UN SDGs

This activity contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • Crisis management
  • crisis marketing
  • entrepreneurial thinking

Documents & Links