Communicating a clear brand message and story to capitalize on opportunities

    Activity: Talk or presentationInvited talk

    Description

    Dr Isuru Koswatte is an Assistant Professor at the University of
    the West of Scotland (UWS) in the School of Business and
    Creative Industries. He also is an Adjunct Senior Research Fellow
    at NSBM Green University and a member of The Academy of
    International Business (AIB).
    He is actively engaged in several international collaborative
    research projects and his current research interests surround
    organisational resilience, the role of sustainability and SDG
    integration, and entrepreneurial leadership.
    The session will discuss what are the most important
    brand messages in the global context presently and how to
    ensure new brands are adopting some of these practices to tell a
    story about their brand and market themselves in the global
    platform.
    Period24 Aug 2022
    Held atO.P. Jindal Global University, India

    Keywords

    • communication
    • branding