Communicating a clear brand message and story to capitalize on opportunities

Description

Dr Isuru Koswatte is an Assistant Professor at the University of
the West of Scotland (UWS) in the School of Business and
Creative Industries. He also is an Adjunct Senior Research Fellow
at NSBM Green University and a member of The Academy of
International Business (AIB).
He is actively engaged in several international collaborative
research projects and his current research interests surround
organisational resilience, the role of sustainability and SDG
integration, and entrepreneurial leadership.
The session will discuss what are the most important
brand messages in the global context presently and how to
ensure new brands are adopting some of these practices to tell a
story about their brand and market themselves in the global
platform.

Period	24 Aug 2022
Held at	O.P. Jindal Global University, India